For an assignment, I re-designed the packaging for Refined Fool Brewery Co. Though their current branding and logo of a top hat against coloured stripes is clean and classic, I felt they could benefit from a more illustrative and fun twist to catch the customer off-guard just like their incredibly unique and creative titles for their beers, lagers and ales.
The project was limited to the use of 4 colours to minimize printing cost, so by using them in overlays, it maximized the range of the 4 chosen colours. The silver of the can was also used as a 'colour' and created a different texture within the design as the matte colour of the printed illustration could stand out against the glossy can.
Cool Handshake, Get Out of my Bathroom
This drink is described as an all-day lager that is bright, crisp and refreshing. The blue and purple colour scheme reflects the cool vibe of this drink. From the front of the can, only and innocent handshake can be seen, But as the can rotates, it reveal a funny moment between 2 overly-friendly bathroom goers.
This drink is described a as cherry infused variant of Refined Fool's popular Cream Ale. Inspired by Dutch troll dolls, their iconic troll hair was synthesized with a cherry dipped soft-served ice cream swirl to reflect the flavour and cream ale this drink is based on.
These illustrations were done for an packaging assignment with Lauchie Reid at OCAD University and has no affiliation with Refined Fool Brewery Co.
Check out Refined Fool Brewery Co. for more funky named drinks and to support local businesses!